This advertisement is for the new Nike total 90s. The advert is showing how when Torres challenges Rooney by creating only one certain spot for him to score a goal, Rooney overcomes this barrier and gets each ball through the holes. By creating an ‘unreal’ game and having Rooney overcome it; it allows the target audience to feel like if they had the boots on they would also be able to overcome things that seem impossible.
The first thing you notice when the advert comes on is Wayne Rooney. The back drop of the scene is black with Rooney in focus to make sure all attention is on him. There are laser beams edited in to the advert which makes it seem exciting and futuristic.
Their target audience being sporty people; mainly men, using Wayne Rooney will allow the audience to feel attached to the advert as they feel like they can relate to him or aspire to be him. The main technique used in this advertisement is celebrity endorsement. The advert uses two well known football players; Wayne Rooney and Fernando Torres. By using well known football stars they immediately catch their target audiences’ attention. As the advertisement is trying to sell football boots their target audience will be mainly boys/men who are interested in playing football and having the newest boots.
There is a type of electro-dub step playing in the background; this along with the fast shots further creates an exciting for-filling adventure. The camera shots are changing very fast which creates the fell of excitement and adventure for whoever watches the advert. The opening shot is a high angle shot of Rooney in the focus of the shot, the high angle shot immediately makes the advert exciting and more dramatic. The majority of the shots are either long or medium shots; this allows the audience to see facial expressions and everything that’s going on in the scene. There are some close ups used when you see the boots collide with the ball, this gets the audience excited for how the boots look on and how they work.
The first thing you notice when the advert comes on is Wayne Rooney. The back drop of the scene is black with Rooney in focus to make sure all attention is on him. There are laser beams edited in to the advert which makes it seem exciting and futuristic.
Their target audience being sporty people; mainly men, using Wayne Rooney will allow the audience to feel attached to the advert as they feel like they can relate to him or aspire to be him. The main technique used in this advertisement is celebrity endorsement. The advert uses two well known football players; Wayne Rooney and Fernando Torres. By using well known football stars they immediately catch their target audiences’ attention. As the advertisement is trying to sell football boots their target audience will be mainly boys/men who are interested in playing football and having the newest boots.
There is a type of electro-dub step playing in the background; this along with the fast shots further creates an exciting for-filling adventure. The camera shots are changing very fast which creates the fell of excitement and adventure for whoever watches the advert. The opening shot is a high angle shot of Rooney in the focus of the shot, the high angle shot immediately makes the advert exciting and more dramatic. The majority of the shots are either long or medium shots; this allows the audience to see facial expressions and everything that’s going on in the scene. There are some close ups used when you see the boots collide with the ball, this gets the audience excited for how the boots look on and how they work.
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